Let's face it...Who are we kidding when it comes to web hosting companies. Most of them are all alike. With the exception of technical support and how friendly and proactive their tech support personnel are, everything else is just about the same.  And I'm talking about the price, the features, the hosting plans and even the servers. You can go to most any hosting provider these days and find a hosting plan of your choosing based on price, features and server platform.  Then you can go to a different hosting provider and obtain just about the same thing for very little effort.  The thing that is truly different, in my mind, is the level of support that each hosting provider is willing to expend.  Most of the hosting providers have gotten a lot better in terms of real-time 24x7 technical support.  But even then, a lot of those technical support personnel are not knowledgeable enough to support your needs.  When I first got started with doing my own website, I was very green.  That is, I didn't know the first thing about anything related to web hosting.  I had someone set up a website for me on one of these hosting companies. I just assumed that once the website is setup, that is all I needed to do.  However, once I got started in trying to modify the website and adding content to it, I began to realize that I needed expert help.  One of the problems that I saw early on was the lack of modularity on my website.  I had the same links and content on the left hand side and right hand side of my page on  just about every page on my website.  But once I needed to modify one of these links or side contents, I had to make the modifications to all of my pages.  This can be a very time-consuming task, considering that I had over 300 pages when I first started out.  When I called tech support to ask them how I can make the website modular, the tech support guy didn't have a clue as to what I was talking about.